Our Founder

Furl’s Founder, David Norman

Our Founder, David Norman, likes to encourage his discerning customers to “keep their clutter but have better storage.” Furl solves both problems: Customers gain a massive amount of easily accessible storage under our storage beds and a much better night’s sleep.

David solved the same problem with innovative sofa beds. Have you ever slept on a sofa bed? Chances are, you had a dreadful night’s sleep. You won’t with Furl’s sofa beds, these are designed for everyday use. Furl also offers an innovative range of space-saving dining tables, desks, and coffee tables that double as dining tables.

Furl’s range of clever space-saving furniture is popular with people who are seeking extra storage, such as those buying their first apartment or small house, and retirees who are downsizing to smaller properties without attics or lofts.

David Norman founded Furl, then the Sofa Bed Company, in 2007 because he couldn’t find a sofa bed for his home in the UK that did what he could buy for his Spanish holiday home. He wanted one that combined comfort and elegant engineering, saving space and giving guests a better night’s sleep. So, he made one himself, and fast forward to now, Furl is a thriving business selling a range of innovative storage furniture with three showrooms in Swiss Cottage, Chelsea, and Barbican, London .

As a natural problem-solver and entrepreneur, David left school at just 15 and launched his first business, successfully selling computer spares, repairs, and, later, a recruitment business. Furl is his third business and the one he’s most passionate about.

Furl is proudly British-designed and made, with a workshop in Nottingham, a distribution warehouse in Watford, and over 30 highly talented craftsmen and showroom staff employed in the UK, many of whom have been with the company for over a decade.

People are at the forefront of everything we do, and that’s what David has always believed in. Each piece of furniture has been lovingly, creatively - and often excitedly - designed to make you say, “Wow!”