1800–1850
Long before minimalism became a buzzword, a group of American thinkers were already embracing a simpler way of life. Figures like Ralph Waldo Emerson and Henry David Thoreau believed that by stripping away life's complexities, we could find greater peace and purpose. Thoreau famously retreated to the woods to live a minimalist existence, inspiring countless others to seek a similar path.
1920–1930
The minimalist movement, as we know it today, owes a lot to the Bauhaus School of the 1920s and 1930s. During that time, the school strongly advocated for the idea that beauty and utility should go hand in hand with product design. Far from settling for dull, mass-produced items, Bauhaus teachers and students pushed for creativity and thoughtfulness in everyday objects. An ideology that we keep at the forefront of our minds when designing our products.
1960–1970
In the 1960s, young artists began popularising minimalism. They ditched traditional art rules for clean, simple designs using industrial materials and lots of white space. By the '70s, designer Dieter Rams pushed this further with his principles of good design that focused on user-friendly and simple products.
1980–2000
By the late 20th century, many people felt burned out by the fast-paced, buy-more lifestyle. This was when the slow food movement started, encouraging people to savour life's simple pleasures. It also inspired changes in fashion and home decor.
2000–Present
Minimalism is everywhere these days. From decluttering challenges to owning just 100 items, it's a trend that's taken the digital world by storm. But here's the thing: minimalism isn't about following the crowd or hopping on the latest fad. You don't need to join a 30-day no-shopping spree if it doesn't suit you. Instead, focus on what feels right for your lifestyle and needs. Minimalism is personal and flexible. If you have 100 books and love books, keep the books! It’s about being purposeful about what you own.